Villa Tronco

Company Rebrand

Challenge: Redesign the logo and create a brand guide for an existing Columbia, South Carolina business.

I was assigned Villa Tronco, Columbia’s oldest restaurant. Because the restaurant is known for its rich history and timeless character, my goal was to create an updated identity that honored its legacy while still feeling fresh. Through hand-drawn elements, classic typography, and a simple visual system, the redesign captures the warm, established feel of Villa Tronco in a more cohesive and modern way.

Current Villa Tronco Logo: